In the digital age, business models are no longer based solely on the sale of tangible products. Intelligent networking of products and the improved possibilities for accessing data that a product generates and carries with it during its lifecycle are creating a wide range of opportunities for new business models. For example, machine manufacturers are no longer limited to selling a piece of equipment, but could offer a range of services to go with it, such as flexible maintenance and repair services based on online condition monitoring. We offer companies technologies and methods for designing a highly individualized range of products and services in order to lead the market with new value creation models.