Circular Business Models

Innovative business models for a sustainable future

What are circular business models?

Circular business models are central to the circular economy. These models aim to use resources more efficiently and minimize waste. This distinguishes them from linear business models, in which products are disposed at the end of their life cycle.

Circular business models promote reuse and recycling, extend the service life of products, and encourage more intensive product use through flexible ownership arrangements, such as sharing. These models create opportunities for value creation that lead to a significant reduction in waste and more efficient use of raw materials.

Why are circular business models important?

The negative environmental consequences of the current linear economy's resource consumption (produce, consume, dispose) are immense. Extracting and processing natural resources accounts for the largest share of greenhouse gas emissions, biodiversity loss, and water consumption worldwide. Transitioning to a circular economy can decouple economic growth from resource consumption and achieve a more sustainable future. For economies to become circular, we must not only focus on the regulatory framework, but also on companies and their business models.

Although many companies view the transition to a circular economy as an opportunity for their existing business model, a significant number are unable to assess its consequences. Most notably, they lack the necessary specialists and expertise to economically implement the circular transformation.

Advantages for companies

Circular business models reduce dependence on scarce raw materials and minimize costs by using resources more efficiently. Circular Innovations allow companies to generate new revenue streams, gain a competitive advantage, and become more resilient to market fluctuations.

 

Benefits for the environment and society

Circular business models help reduce waste and relieve the burden on landfills by reusing, recycling and extending the life cycle of materials. Lower new product output also leads to lower energy consumption and fewer greenhouse gas emissions. These models also generate new job opportunities, especially in repair, recycling, and shared services. Often, products become cheaper through recycling or shared use, making them accessible to a broader population.

What types of circular business models exist?

Circular inputs

Circular inputs focus on using sustainable, reusable, or renewable materials in production. Rather than relying on limited new raw materials, companies use recyclable, recycled, renewable, or biodegradable materials. This promotes a closed-loop economy, where materials are reused without losing their value. Using circular inputs reduces companies' dependence on scarce primary raw materials and greenhouse gas emissions. Customers benefit from sustainably produced products with a low environmental impact.

Recovery of resources

When products cannot be reused, remanufactured, or dismantled, recycling provides one final opportunity to make use of them at the end of their life cycle. The goal of resource recovery is to extract valuable materials from end-of-life products or production waste and return them to the value chain. Rather than disposing of raw materials, they are reused through recycling, upcycling, or special take-back programs. In industrial symbiosis, unused materials are not revalued through recycling; rather, the waste product of one process can be used as is as an input for a new product. Companies obtain waste from the byproducts of their production processes and pass it on to cooperating companies, which use it in their own processes.

Extension of the life cycle

The goal of extending the life cycle is to increase the value of products through maintenance, repair, renewal, or recycling. Rather than disposing of products after a single use, companies are focusing on durable designs, modular product construction, and direct product reuse, among other strategies. These measures reduce the need for new raw materials, cut down on waste, and decrease greenhouse gas emissions. Companies benefit from new sources of income while customers receive durable, sustainable products.

Product service systems

Product service systems (PSS) are characterized by the fact that the company retains ownership of a physical product and offers it for rent or lease on a service basis. The company is responsible for maintaining and refurbishing the products, which are regularly serviced and repaired. At the end of their life cycle, the products are reused or recycled. This approach extends product life, makes more efficient use of resources, and minimizes waste. Companies benefit from more stable sources of income, and customers gain flexible access to high-quality products.

Collaboration platforms

Collaboration platforms aim to facilitate the intensive or frequent use of goods owned by individuals or companies by enabling shared access or ownership. The goal is to extend the life of rarely used products by sharing them more frequently. These platforms facilitate transactions involving the temporary transfer of ownership between companies and consumers. Using collaboration platforms can reduce the need for new products to be manufactured, thereby reducing material and energy consumption. Companies benefit from lower costs and new revenue models, and customers gain access to high-quality products that are often expensive.

More on circular business models

 

Series of workshops

Develop circular business models

This workshop series is designed to help you analyze your current business model and provide tailored support to help you successfully transition to a circular business model.

 

FUTUR-Article

BioFusion 4.0

The members of this roundtable are collaborating with other partners, including research institutions, corporations, and start-ups, on the biological transformation of industry as part of the extensive BioFusion 4.0 project. During the FUTUR expert discussion, they will talk about how environmental impacts are operationalized and measured within the project, as well as how to raise awareness of this issue.

What is sustainable management?

Sustainable management involves implementing long-term strategies that promote ecological, economic, and social sustainability within a company.

Get in touch

Let's start talking.

We'll have a dialogue about your challenges and our solutions.